Something I should Have Discovered 'Back Then'

10+ Tips Writing Attraction and Powerful Headline –Suggestions to Network Marketers

In an article seen Monday night Feb. 23,2009 , I found these “10 Tips Writing An Attraction and Powerful Headlines”.

To write effective articles, press releases, sales letters — whatever we want people to read—we should have a powerful, grabber headline or title: You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. Writing and selling By using the tips and techniques here:
1. You ,your own eBooks -- 'can stand out from the crowd with'- is a great way to dynamite headlines. So is –“make money online” or” Get It Now: $9.97”-- though any reference to money may get caught up in spam filters.
2. Use Alliteration. That means using words that begin with the same sound, such as "Peter's Perfect Plan "
3. Take a familiar saying and turn it around. Take a cliche and put a new spin on it. What does the early bird get (instead of the worm) in your headline?
4. Be timely. Reference something in the news, a holiday, or other happening that is on readers' minds.
5. Use numbers. \"7 Things You Need to Know Before You (Go to the Hospital, Buy a House, Use Your Credit Card, Get Married, whatever)\" will get attention, because anyone contemplating the action will want the information.
6. Use \"hot\" words. Some words are powerful, and can be used effectively in headlines and titles. \"Free,\" \"Secrets,\" \"Insider,\" \"New,\" etc. are grabbers.{ My comment: watch out for the spam filters with “free” and monetary amounts or reference to money.
7. Be controversial. Make a statement that goes against the prevailing wisdom.{Place in quotes if don’t want to be taken literally.)
8. Use A Question. Get readers' interest by asking a question in your headline, then satisfy their curiosity by answering it within the text. { or site problem for which you offer a solution}.
9. Keep it short. Long Headlines can work, but short ones are better. Don't make readers work that hard.
10. Pique Their Curiosity. For a press release on mystery shopping, I used the headline, \"Local Woman Spies on Businesses for Fun and Profit.\" Why does she spy on businesses? What is she looking for? Who hires her to do this?
(11?) Promise A Benefit. Everyone wants to know WIIFM.(What's In It For Me?) Tell them right up front with a headline that promises a great benefit, then be sure you deliver the benefit.

All of these can be used with a problem,exacerbation and solution emphasis as suggested by The Purple Cowboys seen at http://georgiajenkins.com